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In this post, we look at six practical ways you can increase customer engagement in your ecommerce business, both now and well into the future.
Don’t Lose out on Customers and Revenue in Your Ecommerce Business
Ecommerce is booming. While many brick-and-mortar businesses have taken substantial hits due to the COVID-19 pandemic, sales have soared as more people have turned to the internet.
For online retailers, however, there are two sides to this trend. While the overall rise in web sales is indisputably a good thing, competition has also become fiercer. Many big-name brands have refocused resources into growing their online presence. And new sites are popping up on a daily basis.
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In the hyper-competitive world of online retail, increasing engagement is key. Ecommerce sellers that fail to engage new and existing customers consistently are needlessly losing out on sales and revenue.
In this post, we’re going to look at six practical ways that you can increase customer engagement, both now and well into the future.
1. Personalize Special Offers and Promotions to Increase Engagement
In one study, marketers reported an average 20 percent uptick in sales after personalizing their company’s web experience. And around three-quarters of customers said they experienced frustration when a website wasn’t personalized.
Personalization is one of the most effective strategies for driving increased engagement in your ecommerce store. By tracking behavior, interests, previous purchases, saved items, and so on, and adjusting advertising materials accordingly, you’re increasing the likelihood that customers will