How To Quickly Scale Sales On Amazon

If you sell a physical product, it’s high time you sell via Amazon. The wildly popular ecommerce marketplace’s growth has been considerable and consistent in the last decade, surmounting to a monthly user base of over 197 million people worldwide, according to Big Commerce. Of course, numbers this large can also feel intimidating. How to stand out amongst the competition? How to get in front of the right eyeballs, and convert to purchases?

I sat down with Akemi Sue Fisher, who is called the “Amazon Queen” — and for good reason. She is one of the most trusted e-commerce brand consultants in the world, having helped thousands of brands scale on Amazon to the six, seven, and even eight figure mark. Her consulting is rooted in her own experience, as she herself has generated significant revenue from Amazon. In our conversation, she gave me the skinny on what it takes to quickly scale Amazon sales, and what you should implement if you’re hoping to take advantage of the marketplace.

How To Quickly Scale Sales On Amazon | Stephanie Burns

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1. Build A Community 

Now, most go directly to ad spend, and while there’s nothing wrong with this, Fisher’s approach is quite different: she’s all about building a community. “People want to be part of a community – it’s an intrinsic human need,” she explained. “I build communities for brands by helping them identify influencers who can promote their products, we use and create Facebook groups, and

Keep reading this article on Forbes Small Business.

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