Nader Navabi, CEO of the global talent platform Orbiiit.
In 2020, brands like TikTok and Instagram dominated the digital talent space, especially as the Covid-19 pandemic required many people to stay home. Specifically, TikTok’s short video functionality and Instagram’s “Reels” feature determines how many creators share their art, from the latest dance craze to a recent cover of a hit song. Short-form video content served as more than a top trend this year – it’s the new industry norm.
Nader Navabi, CEO of the global talent platform Orbiiit, was an early adopter in the digital talent sphere. Before founding Orbiiit in 2014, Navabi promoted clubs and live events, attracting hundreds of people to dance floors worldwide. He took lessons from his promoter experience to the digital world, creating a platform where performers, creators, and artists could showcase their talent. Here’s what we can learn from him and his company’s fast-growing platform.
Let artists control their profits
As many artists dedicate their time and talent to creating free performances, an opportunity has arisen: How can digital talent use platforms to monetize their efforts and earn an income? On TikTok and Instagram, influencers frequently partner with brands to create sponsored content, but it’s not a revenue stream for everyone. Many artists don’t wish to pair their creations with advertiser demands. Instead, they’d rather earn profits based on how many people like their talent.