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There’s an entire industry dedicated to search engine marketing. But, many of us still don’t fully understand what it means or involves. Search engine marketing, or SEM has been around for nearly as long as the commercial internet itself. Throughout this time, it has evolved considerably into the service we know and use today.
Search engines, particularly Google, are constantly making tweaks and changes to the way that they crawl, index, and rank sites. These changes make it difficult for those in the industry to stay on top of the latest trends and strategies. Understanding what the future holds for SEM is crucial for business owners as well as those providing search engine marketing services who are looking to deliver consistent and long-term results for their clients.
What Is SEM?
Let’s start with the basics. What is