Shopping on social media platforms like Instagram and TikTok is predicted to grow exponentially over the next few years. A report by Accenture
The report predicts that by 2025 social commerce will reach ‘$1.2 trillion, up from $492 billion in 2021 and highlights how this will create a power shift from big retailers to small businesses. However, with shopping becoming easier than ever, will this lead to more debt for consumers?
A revolution for small businesses and customers alike
The report highlights how “social commerce offers something radically different from traditional e-commerce by weaving buying and selling into the fabric of everyday life and through a real sense of community and connection.” As a result of this interconnectivity, it’s a game-changer for