Studies Predict Social Media Will Be Biggest Influence On Shopping For Decades

Shopping on social media platforms like Instagram and TikTok is predicted to grow exponentially over the next few years. A report by Accenture ACN entitled “Why Shopping’s set for a social revolution” shows how the power of social commerce will be transformative for the retail industry.

The report predicts that by 2025 social commerce will reach ‘$1.2 trillion, up from $492 billion in 2021 and highlights how this will create a power shift from big retailers to small businesses. However, with shopping becoming easier than ever, will this lead to more debt for consumers?

A revolution for small businesses and customers alike

The report highlights how “social commerce offers something radically different from traditional e-commerce by weaving buying and selling into the fabric of everyday life and through a real sense of community and connection.” As a result of this interconnectivity, it’s a game-changer for

Keep reading this article on Forbes Small Business.

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