ESG And Sustainability In Business: A New Way Forward

Jen Root is the Co-Founder & CMO of Manifest Commerce, a sustainable logistics solution for omnichannel retailers.

The term “sustainability” is a hot topic in many businesses today, with an increasing number of organizations adopting and enforcing sustainable practices and even assigning key c-level roles solely focused on progressing sustainable business practices.

We are now in a time where sustainability talk is more than just buzz words thrown about in marketing meetings. The issues surrounding environmental and social issues are metrics that businesses are tracking, and, in some instances, are tied back to growth KPI metrics such as revenue, employee retention and, more recently, investment viability. I think we are past the point of sustainability as a trend and moving toward an era where sustainability is imperative for a business’ adaptability and growth.

sustainable development as “Development that meets the needs of the present without compromising the ability of future generations

Keep reading this article on Forbes Small Business.

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