Endorsement Versus Ownership: A Look Into Celebrity Equity Deals For Startup Brands

President, Co-Founder of AMIBA Consulting.

The ever-changing fields of marketing, advertising and social media make it difficult for companies, especially younger companies, to stay ahead of the game. Startups typically face a difficult financial decision when looking to make large investments in marketing campaigns. This is particularly true when it comes to celebrity endorsements.

Utilizing a celebrity’s likeness is a proven way to grow a brand and reach a wider market. The difficult aspect of tapping into that network is the costly nature of traditional celebrity endorsements, not to mention the lack of authenticity of many campaigns running in magazines and on social media these days. Startups, as compared to more mature companies, have to focus more heavily on budget and ensuring that their investment is bringing positive returns for their business.

$610 million in 2020. The passion that Reynolds brought to this product clearly made a distinction in the

Keep reading this article on Forbes Small Business.

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