Sri is the CEO of Bright Funds. Bright Funds is a leading provider of workplace giving, volunteer management, and grants management.
Most businesses got their start by solving a societal problem or by offering an alternative solution. For example, modes of transportation allowed people to get from point A to point B, while Zoom brought the ability to connect and interact without the need to go to point B. Once a business is established, however, the focus has traditionally shifted to the bottom line: How much profit are we making?
That myopic focus no longer works in today’s hyper-connected society. Companies are scrutinized like never before, and everyone wants to know what kind of impact a company is having on the world. Those who are having a positive impact have better performance across the board. In the words of Larry Fink, CEO of BlackRock, “Ultimately, purpose is the engine of