How To Build A Workplace Philanthropy Program

Sri is the CEO of Bright Funds. Bright Funds is a leading provider of workplace giving, volunteer management, and grants management.

Most businesses got their start by solving a societal problem or by offering an alternative solution. For example, modes of transportation allowed people to get from point A to point B, while Zoom brought the ability to connect and interact without the need to go to point B. Once a business is established, however, the focus has traditionally shifted to the bottom line: How much profit are we making?

That myopic focus no longer works in today’s hyper-connected society. Companies are scrutinized like never before, and everyone wants to know what kind of impact a company is having on the world. Those who are having a positive impact have better performance across the board. In the words of Larry Fink, CEO of BlackRock, “Ultimately, purpose is the engine of

Keep reading this article on Forbes Small Business.

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