Understanding Entrepreneurship Through A Car Framework

Yuzuru Ishikawa is the director of Globalcube and a non-executive director of Kesae Total Balance.

When I am just starting a new business, I think it’s helpful to consider a car framework with four parts: choosing a ride, accelerating, stepping on the brakes and getting out. This framework gives me clarity on how far I can go, how much I can push and more, so that I can make a sound judgment. Using this framework also helps me face the situation and make an objective decision without being swayed by emotion.

I’ve found this comparison is most helpful in situations with uncertainty. I wouldn’t care about these four elements if I was confident the business was doing really well or if the business was already successfully operating with half automation.

There are various timing elements and steps to consider, but when I feel ready to step on the accelerator, I

Keep reading this article on Forbes Small Business.

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