By Samuel Thimothy is VP at OneIMS.com, an inbound marketing agency, and co-founder of Clickx.io, the digital marketing intelligence platform.
When it comes to building a strong brand, a tagline or logo alone won’t do the job. You have to think about how you’re going to be seen by customers and what will make you different from other businesses offering similar services or products.
That’s why it is important to be strategic about positioning and make sure your brand appeals to the right audience. But how exactly do you position a brand? Where do you start? Let me try to break it down for you.
Why is brand positioning important?
Every business has a brand, but is it by default or by design? You can either work proactively on your positioning or let others do it for you. Then, however, you have zero control over the results. Brand