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Master-Of-One Or Jack-Of-All-Trades? How To Pick Software

I’m the CEO and Co-Founder of Planable — the leading content review and collaboration platform for social media teams.

In 2021, organizations worldwide were using, on average, 110 software as a service applications, according to Statista. Here’s another head-spinning number: The SaaS market is expected to grow from $130.69 billion in 2021 to $716.52 billion in 2028.

That amounts to a lot of money spent by a lot of companies on a lot of tools. And it makes sense when you think about it: Tools allow modern businesses to automate what was manual just a few years ago. Look at social media management, for example. Who thought this market would grow so vast and professional that it would spawn its own set of third-party tools?

I am the founder and CEO of a laser-focused solution. From the very beginning, we settled on carving our own

Keep reading this article on Forbes Small Business.

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