Sandra Scheinbaum, Ph.D., Founder and CEO, Functional Medicine Coaching Academy, Inc.
In part as a consequence of the pandemic, which has caused greater focus and scrutiny on all aspects of health and wellness, the field of health coaching is experiencing an unprecedented boom. According to researchers, the need for healthcare support staff (a category into which health coaches fall) has grown a whopping 34% since 2019 alone, with health coaching itself assessed as a $7 billion service market—and growing—as of early last year. And according to the Bureau of Labor Statistics, that demand isn’t diminishing anytime soon: Employment opportunities in health education professions are projected to grow by 17% between 2020 and 2030.
When weight-loss platform Noom laid off 495 coaches last month—nearly a quarter of its coaching staff—some worried it was a bellwether for contractions in the health coaching market. However, in my view, these