Most business books on Amazon, including the life lessons from some of the most successful business people in history, cost in the range of 10 to 20 dollars.
At the same time, online courses on a similar subject from far less distinguished experts sell successfully up to 100X the price.
How is this possible, when the difficulty of producing both products and their offering (learning about business from people with experience) are almost identical?
Pricing your product as an early-stage startup is one of the most important, yet unintuitive and difficult things you must do. In this article, we aim to give you an important insight that will help you tackle this problem.
There are a few key differences between the business books and courses from the abovementioned example that create this anomaly.
Arguably, the most important thing that determines how customers perceive your pricing