You are currently viewing How To Improve Your Retention Rate And Save Lost Sales

By John Brackett, founder of Smash Balloon. Smash Balloon provides social media feed plug-ins for WordPress.

Customer retention is one of the most important factors you must consider as a small business owner. Getting new customers is a great feeling, but plenty of advantages come with retaining people who’ve already made a purchase on your website.

Repeat customers are more likely to do the following:

• Spend more per order (increased average order value)

84%. Travel and hospitality are on the lower end of the spectrum and retain about 55% of their customers.

In other words, if you’re not trying to keep existing customers invested in your brand, you could miss out on a significant chunk of potential sales and engagement.

My goal is to help you avoid this situation. Today, I’ll share a few tips you can use to improve your retention rate and

Keep reading this article on Forbes Small Business.

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