You are currently viewing 5 Key Skills Only The Best Email Marketers Have

By Jeff Haws

There’s a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan.

Let’s shift the focus to email marketers, because you matter. A lot.

Just as with email marketing campaigns and technologies themselves, there are great marketers, not-so-great ones, and everything in between. If you want to be an email marketing superstar, you need to excel in a combination of skills or traits.

Skills to succeed as an email marketer 1. Creativity

Marketing is an inherently creative field, and email is no exception. In fact, it’s particularly critical with email, since customers receive so many messages.

The best email marketers are always figuring out a new way to get their message across, a new way to approach customers—to surprise and delight. Customers respond to

Keep reading this article on Forbes Small Business.

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