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Shruthi Rao is the cofounder and Chief Business Officer at Vendia, a multi-cloud data-sharing startup. She is a mother to 4 boys & 2 dogs.

Being able to track data is increasingly important for today’s industries. For example, if car manufacturers can’t communicate with their partners in real time, they will struggle to ship cars faster and more cost-effectively. Airlines will not be able to give their passengers the best itineraries at the best price if they don’t have access to the latest information on sales channels and available seats. And coffee providers can’t view the source of their beans and communicate with sellers without accurate supply chain tracking.

Problems across data silos, real-time partner communication and supply chain tracking are just a few examples of where organizations struggle to manage and interpret the ever-increasing volume of data needed to run a business effectively.

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Keep reading this article on Forbes Small Business.

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