You are currently viewing 10 Steps To Strengthen Your Employment Brand

Eric Harris is the CEO of MindHandle, the employment branding agency in Dallas, TX.

Cultural shifts like we’ve witnessed in the macro employer/employee relationship don’t happen often. The permanent, worldwide disruption of the power dynamic was inevitable following market turbulence, the gig economy, the creator movement, the pandemic, a fumbled return-to-work paradigm, many instances of social unrest and much more over the past several years.

Still, a 2019 iHire report found that roughly 39% of respondents lack an employer branding strategy, and about 20% were “unsure of their branding efforts.” Yet, a 2015 survey found that 86% of U.S. women and 67% of U.S. men would not join a company that has a bad reputation. Nearly half of respondents said they would need a pay increase of at least 50% to switch to a company with a bad reputation.

1. Take a company snapshot.

Start

Keep reading this article on Forbes Small Business.

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