President of GMR Transcription Services, Inc., which provides highly accurate transcription and translation solutions.
Keeping in mind the time and effort it takes to create and deliver podcasts, you should aim to get as many listens as possible. According to Statista, in 2006, only 22% of American adults were aware of podcasts. By contrast, in 2021, 79% of the adult population in the U.S. were aware of podcasting, and around 120 million people listened to podcasts regularly.
This number is expected to increase in the coming years. However, only three in 10 frequent listeners who did not subscribe to paid podcast platforms stated that they were likely to do so in the future.
To create an engaging podcast episode for your business, you should do the following.
• Create a list of topic series for your business podcast. Talk to your regular customers, see