Image: Mitchell Luo

Here’s what we know for certain: There’s a huge difference between someone using a search engine to find your business by its name, and someone merely searching for a provider in your industry.

If they’re searching for your business by its name, they’ll find you. If they’re searching for a provider, they will find countless pages of results. Even if they do manage to find the result for your business, unless you’re at the top of the results, or very close, the chances of them clicking through to your site is tiny. Because you’ll simply be competing with everyone else.

You could try to buy your way to the top of the search results, but it’s expensive, risky and all the risk is on you.

Thankfully, there is a far better alternative.

Searching for you by name

Here’s a vastly more effective marketing strategy.

Keep reading this article on Jim's Marketing Blog.

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