Joseph Knecht, CEO of ProteusEngage, serial entrepreneur, technologist, customer success and buyer enablement advocate.
Many of us have spent our whole lives focused on scaling our careers. We look at our conversion rate optimization strategy daily to see where we’re landing. From determining who our current customers are and who might potentially end the business relationship to analyzing how to grow the existing client base, it’s all connected in a cycle of three stages: Get, Keep and Grow.
Recently, I hosted a Chief Revenue Officer (CRO) conversation with a unique group of professionals. We found that a CRO with a full preview of all revenue channels looks at the aggregate differently than the owners of the individual revenue streams. With a CRO managing the whole umbrella from marketing, sales and customer support, it makes sense why they choose to look at the lens from