Margaret Graziano, KeenAlignment CEO and author of the soon-to-be-released book “Ignite Culture” on leading high-performance organizations.
Study the history of major breakthroughs—in performance, culture, sports, business, science or elsewhere—and you will find a number of common themes and characteristics. First and foremost, there is always a vision, and then there is an inspiring articulation of that vision.
Consider the United States’ mission to land a man on the moon. On May 25, 1961, President John F. Kennedy stood before Congress and said that the nation should commit itself to achieving this goal before the end of the decade. A year later, Kennedy stated, “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.” Despite many obstacles, Apollo 11 commander Neil Armstrong climbed down the ladder on July 20, 1969, and walked