You are currently viewing Silicon Valley Slides Back Into ‘Bro’ Culture

SAN FRANCISCO — Last month, Mark Zuckerberg spent hours touting his love of jiujitsu, wrestling and UFC on Joe Rogan’s podcast, which is known for its hypermasculinity. Watching TV was not active enough, Mr. Zuckerberg said. Compared with social media, TV was “beta.”

Elon Musk, who signed a deal to buy Twitter seemingly on a whim and is now headed to court because he wants to back out of the purchase, has lobbed “debate me, bro” taunts at Twitter’s chief executive in between doling out advice about intermittent fasting and worrying about population collapse.

And Marc Andreessen, the high-profile tech investor, recently opposed a plan to build multifamily housing in the Silicon Valley town where he lives and then announced his latest and largest deal: a residential real estate start-up led by Adam Neumann, the entrepreneur who notoriously incinerated billions of dollars in value at WeWork.

Their actions seemed designed for maximum outrage.

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