As more customers seek out brands that “do good” in the world, companies are increasingly investing in charity events, employee volunteer days and fundraising efforts for important social causes.
Some small businesses may not believe they have it in their budget to pursue charitable initiatives. However, there are plenty of cost-effective ways to raise awareness for causes that are meaningful to you and your team.
To help, 15 members of Forbes Business Council offered some low-cost ways to authentically tie philanthropy into your brand. Follow their advice to make a difference without breaking the bank.
1. Convene Stakeholders To Host Productive Conversations
Achieving a philanthropic tie-in to a brand can be as simple and efficient as pledging to go beyond the transactional by convening stakeholders with diverse insights for intimate and productive conversations that advance topics important to society. This can be achieved through using wine and