The brand’s entrepreneurship program aims to expand opportunities for business owners creating “solutions for change.”

Since 2006, Cartier has championed female entrepreneurs whose business ventures have a positive effect on society and the environment.

Cartier, the Richemont-owned jewelry house, is doing this through a program called the Cartier Women’s Initiative. The initiative awards women-owned or female-led businesses from any sector with grant money, networking opportunities, loans and professional advice designed to help them overcome barriers including underfunding and lack of access.

Until last year, the program was exclusively female-focused. But in 2023, Cartier invited men into the fold: The company introduced a new diversity, equity and inclusion pilot award to the program to reward entrepreneurs — regardless of gender — whose businesses fostered opportunities for underrepresented groups.

When the pilot award was announced last year, 70 business owners applied, 80 percent of whom identified as female and 20 percent of whom identified as male,

Keep reading this article on The New York Times Small Business.

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