Today, I’d like to give you a proven way to build trust from your prospective clients or customers — before they even know you.

Here’s how it works.

When I share this idea with small business owners, I start by asking them to consider a few questions. Here’s what I ask them.

If you publish a newsletter, can your readers rely on you to get each edition out on time? If you use social networks for business, can your contacts or followers rely on you to show up regularly with your ideas? If you publish a podcast, can subscribers rely on you to publish on schedule? If you are a blogger, can people rely on you to publish useful posts at least once a month?

Here’s the thing: Content marketing not only allows prospects to discover us and the services or products we provide. It’s also an

Keep reading this article on Jim's Marketing Blog.

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