I have an idea to share with you today regarding newsletter marketing. Specifically, how to reach a wider spread of your readership. Just think how that could help you increase your sales or client enquiries.

It starts with an accidental discovery I made years ago, when switching email marketing providers.

People sometimes ask me why I often publish my newsletter on a public holiday or on a Sunday. These are 2 days when far fewer of by readers are likely to be at work or focusing on work. The answer is that I publish when I have something useful to share with you. And I usually write and publish on the same day. That’s it.

I then noticed something extremely interesting when I dug into the email software analytics.

I discovered that my newsletters tend to get a similar open rate on Sundays and public holidays as they do on

Keep reading this article on Jim's Marketing Blog.

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