I write a lot about the importance of being useful with your marketing. A number of you have asked me if I can give you some specific examples, which you can apply to your content marketing.

And that’s exactly what I’ve done in this post.

Their needs and your products or services

Start off by thinking about the services you provide or your product range. Then, consider the following topics or ideas and how you can incorporate them into your content marketing messages.

People have an inbuilt need to feel connected: Share ideas to help your prospects connect with useful contacts. The Wall Street Journal wrote about how I achieved this for one of my clients 4 Marketing Strategies That Paid Off For Small Companies.

We also have a common need for a sense of belonging: Share ideas to help your prospects feel like an integral part of

Keep reading this article on Jim's Marketing Blog.

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