Photo Finn Hackshaw

Today, I’m going to share a marketing idea with you that helped me increase a client’s sales results by just over 180% in 5 months.

It can be summed up in 3 words: Assess. Improve. Execute.

Here’s how it works.

Assess

The first step to boosting your sales results is to assess your current situation. I spent some time digging into my client’s sales and marketing process and identified her company’s primary problem. It turned out they offered a superb service and when prospects learned about it, they absolutely loved it. The problem was that they were getting too few chances to demo their service. This means I needed to radically increase the number of high-quality client leads they attracted.

Once we identified the root of her problem, it was time to improve things and free my client to dramatically increase her company’s sales results.

Improve

Keep reading this article on Jim's Marketing Blog.

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