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Your time is easily the most valuable asset you have. So today I’m going to show you an effective way to eliminate time wasters and replace them with high-quality, eager prospective clients.

Let’s go.

Salt and sugar

To begin, I’d like you to think for a moment about how similar salt and sugar look. They’re almost indistinguishable to the human eye. Even close up.

So why don’t people regularly add salt to their beverages by mistake? Sure, at home people know where they keep the salt and the sugar. But when they’re out? Why don’t we constantly see people in coffee shops and restaurants, having salt and sugar related accidents?

Looking for clues

A salt shaker looks very different from a sugar bowl. That’s why we never pick up a sugar bowl and assume it contains salt. Or vice-versa.

The container (packaging) gives us powerful clues about

Keep reading this article on Jim's Marketing Blog.

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