Photo | Miguel Á. Padriñán

How easy do you make it for prospective clients or customers to spend their money with you?

That may sound like an odd question. After all, every business owner should be making the purchasing process as effortless as possible. As we all know, this is often not the case. In fact, we regularly encounter challenges that stop us from choosing a particular vendor.

Thankfully, it’s not that hard to significantly improve your sales or client acquisition numbers. Here are 4 things we can all do, to massively improve things.

1. Make it as easy as possible for people to contact you

A common mistake most business owners make, is to require too much information on their contact forms. When someone is making an initial enquiry from your website, you need their email address, name and message. That’s it. Just the most basic details so

Keep reading this article on Jim's Marketing Blog.