Here’s a very common marketing problem, along with a free marketing resource to help you overcome it.

Let’s go.

Here’s what we know. There are prospective clients or customers out there who truly need what your business provides. And there are lots of them, too.

So far so good.

The challenge comes with the next step. Your prospective client absolutely needs a new service provider… but unless they want to buy from you, someone else will get their money.

Fortunately, if you’re not attracting enough new clients there’s a proven answer. You need to look at how big a want your marketing is creating, when measured against your competitors want.

How convincing is your value proposition, compared to theirs? How engaging are your various service levels or product bundles, compared to theirs? How compelling is your messaging, compared to theirs? How attractive are your payment terms, compared

Keep reading this article on Jim's Marketing Blog.