Being there is important. This is especially the case:

When people are expecting you. When people need you. When it’s easier for you not to be there. And when you’re willing to help out.

Talk is cheap. It’s what we do that matters. And by being there for another person, we demonstrate what they can expect from us in the future. That’s a powerful way to build great relationships, both personal and professional.

Keep reading this article on Jim's Marketing Blog.

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