If you dislike marketing or simply find it a frustrating waste of time and money, this is written especially for you.

Just how frustrating is marketing?

The vast majority of small business owners I’ve spoken with over the years, work hard. They put a lot of hours in, too. Yet they feel compelled to tell me that when it comes to marketing their products or services, they’re lazy.

And it’s just not true.

So, why do they think they’re being lazy about their marketing?

They regard marketing as being dull (which it is) pushy (which it is) and irritating (which it is). So, they quite understandably try to avoid it. That’s NOT being lazy.

It’s completely natural to want to avoid things that are dull and irritating. We avoid crap and marketing is a constant source of dull, irritating crap.

Let’s remember.

Marketing is responsible for the

Keep reading this article on Jim's Marketing Blog.