Here’s a very straightforward, proven way to build a successful service-based business. I’m going to suggest you reject the mob.

All right. That’s the intro finished. Let’s go!

Depending on the service you provide and your location, there are thousands, maybe tens of thousands or hundreds of thousands of prospective clients.

Except, they’re not really your prospective clients at all.

No.

Whilst you may be able to provide a degree of service to some of them, for the vast majority you won’t be exactly what they’re looking for. You can’t possibly be. None of us can.

After all.

Some will want a more local provider. Some will demand the lowest priced provider. Some will insist on the absolute premium, and happily pay the maximum to ensure it. Some will need a provider that speaks a certain language. Some will be looking for a provider from

Keep reading this article on Jim's Marketing Blog.

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