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We cover the rise of entrepreneurship in Hollywood.

“Please just keep in mind,” Nikki Glaser exhorted Hollywood’s A-list while hosting the Golden Globes last week: “The point of making art is not to win an award. The point of making art is to start a tequila brand so popular that you never have to make art again.” The stars arrayed before her chuckled.

They were laughing at themselves.

Among them was Selena Gomez. The actress, doubly nominated that evening for her roles in “Only Murders in the Building” and “Emilia Pérez,” has become a beauty tycoon with her popular makeup company, Rare Beauty. Ariana Grande, seated nearby, owns a cosmetics brand, too.

Need a drink? Ryan Reynolds sells gin, and Brad Pitt has rosé. George Clooney, Kendall Jenner and Dwayne the Rock Johnson all founded tequila brands. Got kids? Jessica Alba’s Honest Company proffers diapers and baby stuff. Looking for workout gear? There’s

Keep reading this article on The New York Times Small Business.

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