When you ask why they didn’t buy from you, prospective customers or clients often say that your prices are too high.

And it could be true.

However, it usually isn’t.

Here’s what you need to know.

Your prices are seldom the problem

Let’s start with some far more likely reasons for their decision.

Your marketing could be suffering from Toxic Complexity. This is dangerous and extremely common. You might be marketing to the wrong people. You could be contacting them at the lowest point of their cash flow cycle. You could be asking people to make a decision before they have all the information they need. Your marketing could be failing to clearly demonstrate enough value, making your price seem higher than they expected. Your marketing promises could be too similar to those offered by your lower priced competitors. Your payment terms may not be flexible

Keep reading this article on Jim's Marketing Blog.