At the beginning of my marketing career, I was introduced to a very effective marketing idea. I call it the sales multiplier tactic. It’s spectacularly powerful and there are several ways YOU can benefit from it.

Here’s how it works.

The core idea is extremely simple. If you want a business that grows quickly, design your business so that when someone uses your services, they get more value from it if their contacts also use your services.

This was how LinkedIn grew. Early users asked their contacts and clients to join, so they could connect. TikTok did the same. It’s also how every hit TV show becomes a hit. The first viewers tell their friends about it, so they can chat about the show with them or share in-jokes, which only fellow viewers would understand, etc.

However…

What if you already have a business and it doesn’t have the

Keep reading this article on Jim's Marketing Blog.