We live in uncertain times. This means you’ll need a strategy to help you thrive over the unpredictable months ahead.

Yes, there is a lot of uncertainty right now… but it’s nothing new. Last month marked 30-years since I started my business. And I’ve helped countless businesses to prosper during all of the periods of uncertainty since then.

Today, I’m going to give you 3 proven areas to focus on, so you can adjust and improve your strategy for success in 2025.

In no particular order.

1. Risk management and risk opportunity

Uncertainty inspires savvy business owners to focus on risk in two ways.

Firstly, they do like everyone else. They make an assessment of potential risks to their business, then strengthen their resilience to those perceived risks. This includes things like ensuring they have adequate insurances in place, and protecting their finances by eliminating unnecessary expenditure and focusing

Keep reading this article on Jim's Marketing Blog.

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