You are currently viewing How Emily Sundberg’s ‘Feed Me’ Newsletter Made Her Into a Rising Substack Star

It took about three minutes for Emily Sundberg to secure an invitation to her first inauguration party in Washington this January.

She had asked for invites on X, adding, as a selling point: “I am so funny.”

Bari Weiss answered the call. The founder of The Free Press, Ms. Weiss was co-hosting a party at a five-star hotel with Uber and Elon Musk’s social media network. Her guest list included the former British prime minister Liz Truss, the Google co-founder Sergey Brin and Dr. Mehmet Oz.

Ms. Weiss and Ms. Sundberg, 30, are both stars of Substack, their shared publishing platform, though on considerably different scales. The Free Press, a center-right publication, recently reached one million subscribers. Feed Me, Ms. Sundberg’s daily business newsletter combining zeitgeist analysis with link aggregation, has only about 60,000 readers.

But over the last two years, Ms. Sundberg has become an object of fascination in media and finance circles.

Keep reading this article on The New York Times Small Business.

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