A reader shared an interesting observation with me. She told me she had “found out the hard way that email marketing doesn’t work in 2025″.

She asked me for my thoughts on why email is so ineffective. I said I’d share them here, as I’m sure some of you will find it useful.

Email marketing works

Email marketing works. In fact, email marketing works extremely well. Better than ever.

Just ask any business owner who’s using it correctly. Whether it’s used for newsletters or promotions, the return on investment is off the charts.

Email marketing also works more predictably than just about any other form of marketing. And the tiny financial investment required for email marketing makes it the most cost effective form of marketing out there.

Email marketing doesn’t work when…

What doesn’t work is ineffective email marketing. Just ask anyone who’s doing it incorrectly.

Here’s the thing:

Keep reading this article on Jim's Marketing Blog.

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