What keeps your prospective clients or customers awake at night?

There are 2 broad answers to that question.

The things they’re worried about. Their fears, apprehensions, worries or concerns. The things they’re excited about. Their goals, dreams and the opportunities ahead of them.

Here’s why those answers are critically important to your business.

Urgent attention and immediate action

Anything that keeps your prospects awake at night, is an extremely high priority to them.

Why?

Firstly, it’s where their urgent attention is. Secondly, they’re looking to take action immediately

In order to help them, and for you to benefit from helping them, your task is extremely simple. Just 2 things are required from you.

You need to determine exactly what they’re worried about or excited about. How? By talking to your marketplace, by listening to them on social networks. It’s easy. You need to clearly demonstrate how your services or

Keep reading this article on Jim's Marketing Blog.

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