A lot of small business owners spend a ton of money on advertising. Often with pretty poor results. So, I put this post together, to help you avoid the most common advertising mistakes.

Here they are in no particular order.

You’re using brand advertising (ads that contain no obvious call to action), when you should be using direct response advertising (ads that contain a direct call to action). Almost all small businesses should use direct response. You’re advertising on a platform your prospects don’t use / don’t pay attention to. Your advertising is online, when it should be in print media. Or the other way around. You’re buying advertising on platforms that people don’t trust, rather than advertising on highly trusted websites, podcasts, etc. You’re advertising at the wrong time in your prospective client’s (or customer’s) buying cycle. You’re advertising to get maximum click-throughs, rather

Keep reading this article on Jim's Marketing Blog.