When Kathleen Minogue of Crowdfund Better mentioned Common Ground Coffee and Market to me, I found their Instagram feed was full of stealable ideas for small business social media marketing.

We first talked about how they let customers know about changes to their hours.

They’re in Boise, Idaho, which I realize is not a small town. I promise I wouldn’t share ideas unless they also worked for small town businesses.

These ideas are perfect for coffee shops, gaming businesses and other third places where people gather and hang out.

Any small town business could copy their “Open the shop with me” video, or their post of staff members as a group.

Steal this idea: do an “open the shop with me” video! Image from Common Ground Coffee and Market, Boise, Idaho, Instagram.

Partner with other groups and businesses, even in small ways.

You don’t have to come up with, organize and then staff every event. Start looking

Keep reading this article on Small Biz Survival - Becky McCray.

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