Most of the marketing copy I see is at least 75% too long. Overlong copy lacks impact. It also lacks clarity and fails to motivate prospective customers or clients.

I want to help you avoid this expensive mistake, which is why I wrote this for you.

Vigorous, written marketing

And it starts with one of the best-known quotes on the subject.

“Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that he make every word tell“.

Professor William Strunk Jr. – The Elements of Style.

The vigorous writing referred to here, is writing that is strong and full

Keep reading this article on Jim's Marketing Blog.