Almost all small business marketing relies too much on logic. If your business is one of them, that logic is already hurting your sales results. Let’s fix that right now!

Here’s an example of how to get it right, which you already know extremely well. I’m talking about coffee shops. Consider the following.

People don’t visit coffee shops for the coffee. They already have their favourite coffee at home. They pay between 300% and 750% more for coffee at the coffee shop, because of how the experience makes them feel.

Logically, they’d save a ton of money by drinking their coffee at home, sitting in their own super-comfortable chair.

But people, including your prospective clients or customers, don’t make purchasing decisions based on logic. We largely make them based on feelings. I explain how emotions drive decisions, here.

If your marketing message is based around facts,

Keep reading this article on Jim's Marketing Blog.