You are currently viewing How Sarah Paiji Yoo, the Co-Founder of Blueland, Spends Her Sundays

Sarah Paiji Yoo, the co-founder of Blueland, spends her Sunday hunting for ice cream, avoiding single-use plastic and getting a foot massage with her husband.

Sarah Paiji Yoo started her career in finance and then founded several start-ups, mostly in the fashion and beauty worlds. But during parental leave after the birth of her first child, she realized how many microplastics her family was inadvertently consuming.

“I started to have mixed feelings around pushing people to buy more things, when I didn’t feel like they needed it,” Ms. Yoo, 40, said. “On the other side of becoming a mother, I realized I still loved working, and I still loved early-stage company building, but I just needed more meaning in the work that I was doing.”

So in 2019 she co-founded Blueland, reimagining household cleaning products to eliminate single-use plastic packaging. She appeared on “Shark Tank” (and scored a deal) that same year.

Her company

Keep reading this article on The New York Times Small Business.

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