This article gives you a behind the scenes look at those rags to riches stories we love. Plus, why they’re not always quite what they seem!

People love a good story. So much so, that facts are often changed in order to make the story more compelling.

Now, with some types of story, it’s unlikely to cause us any problems if the story we hear has been embellished. If that prince was a little less hunky in real life than in the story, it’s okay. Similarly, if the fish Bob caught wasn’t quite as big as he told us, that’s fine. But what if it’s a fact that Sir Richard Branson was actually born into a very, very rich and influential family?

Rags to riches… really?

Where we have a challenge, is when the stories we hear are intended to provide us with a business lesson, yet they have a

Keep reading this article on Jim's Marketing Blog.