Do you need to increase your prices or fees because of the current crisis? Not sure what to do? I’ve put these ideas together, to help you limit resistance to your price increase as much as possible.

Let’s go!

Honesty and openness

Customers are more understanding of a price rise when they hear specifics. For example, tell them your shipping costs have doubled and to maintain the same level of quality/service, you’re increasing prices by (whatever) percent.

Specifics cut to the point. The more real it feels, the fairer it sounds.

Give as much notice as possible

This is important on a number of levels.

Short notice price increases give the impression your business is in trouble. This dents customer confidence. Even a couple of weeks’ notice can reduce customer resistance.

You may also find that the advance notice creates a short-term increase in sales. This can

Keep reading this article on Jim's Marketing Blog.