Inside the Plastic Industry’s Battle to Win Over Hearts and Minds

Documents leaked from an industry group show how plastics companies are pushing back against a “tide of anti-plastic sentiment.”Paid influencers on TikTok. An infomercial hosted by Dennis Quaid. Pushback against the Olympics’ single-use plastic ban.A trove of documents leaked from an…

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Barbara Taylor Bradford, ‘A Woman of Substance’ Novelist, Dies at 91

Her own rags-to-riches story mirrored those of many of her heroines, and her dozens of books helped her amass a fortune of $300 million.Barbara Taylor Bradford, one of the world’s best-selling romance novelists, who captivated readers for decades with chronicles of…

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‘Wicked’ and ‘Gladiator II’ Jump-Start the Box Office, but at a Cost

Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies.Hollywood was back this weekend to where it desperately hungers to be — at the center of global…

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Chuck Scarborough to Step Down as WNBC News Anchor After 50-Year Career

The celebrated broadcaster, who started at the station in 1974, announced that he will wrap up his anchoring career on Dec. 12.Chuck Scarborough, the broadcaster who for 50 years brought New Yorkers news of blizzards, financial collapses, terror attacks and assassinations,…

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Use Automation to Scale Your Business Without Losing Productivity

Scaling a business is an exciting milestone, but it can also bring new challenges. Managing a growing workload, keeping up with increased customer demand, and maintaining efficiency can stretch resources thin. For small businesses, balancing these needs while preserving productivity is…

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Start-Up Founder Who Sold A.I. Chatbot to Schools Is Charged With Fraud

Joanna Smith-Griffin was charged with lying to investors about revenue and her customer base, which she claimed included some of the nation’s largest school districts, including New York City’s.The founder of an artificial intelligence start-up focused on education was arrested and…

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Ryan Abramson: The Power of Data-Driven Marketing

Data-driven marketing strategies have revolutionized how businesses interact with their target markets. Such strategies allow companies to harness the power of data analytics to build deeper connections and conduct more effective marketing efforts. Utilizing insights from consumer interactions and engagements, companies…

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Substack’s Bet on Politics Newsletters Leads to Subscriber Growth

The newsletter start-up, which once drew an overture from Elon Musk, is betting on politics content and recruiting stars. But profits remain elusive.In April 2023, the newsletter platform Substack received an unexpected proposal from Elon Musk, who had recently purchased Twitter.Mr.…

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