A rare win for MSNBC over CNN in the election night ratings battle.

A relatively subdued election night on Tuesday yielded relatively subdued ratings: The overall television audience was 25.4 million viewers, the smallest total for a midterm year since 2014, according to Nielsen.The viewership was roughly one-third of the audience that tuned in…

Continue ReadingA rare win for MSNBC over CNN in the election night ratings battle.

Disney+ Adds 12 Million Subscribers, but Cites ‘Peak Losses’

The confidence generated by the subscriber growth was offset by widening financial losses for the company’s direct-to-consumer division over all.Disney emphasized on Tuesday that profitability for its flagship streaming service was on the horizon. But the company’s quarterly results did little…

Continue ReadingDisney+ Adds 12 Million Subscribers, but Cites ‘Peak Losses’

Broadcast networks will give wall-to-wall political coverage, only a recent move for a midterm election.

Before 2018, TV reporting focused on major Senate and governor races, but now House races are getting detailed coverage.For the second consecutive midterm election cycle, the broadcast networks are preparing to hand over their entire prime-time blocks to election coverage.This is…

Continue ReadingBroadcast networks will give wall-to-wall political coverage, only a recent move for a midterm election.