5 Great Tips for an Effective Email Marketing Campaign
Featured image from Unsplash Email campaigns can be one of your most effective tools in driving traffic to your site and heightening conversions. In fact, email marketing is so popular and so effective that statistics show that 33% of all marketers send…
Holiday 2022 Marketing: Spotlight on Community
We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach.Learn more from AMIBA, the Shop Indie Local lead sponsor. Today, the focus is on your…
A rare win for MSNBC over CNN in the election night ratings battle.
A relatively subdued election night on Tuesday yielded relatively subdued ratings: The overall television audience was 25.4 million viewers, the smallest total for a midterm year since 2014, according to Nielsen.The viewership was roughly one-third of the audience that tuned in…
At COP27, Plans to Overhaul the IMF and World Bank Gain Traction
As global warming delivers cascading weather disasters, leaders at U.N. climate talks in Egypt are increasingly calling for changes to a system that traps developing nations in debt. SHARM EL SHEIKH, Egypt — The World Bank and the International Monetary Fund…
Elon Musk’s Twitter Did Not Perform at Its Best on Election Day
False narratives about voting in the midterm elections proliferated on the platform, which has shed half its employees since Mr. Musk bought the company last month.Before the sky had fully lightened in Arizona on Tuesday morning, one of the most pervasive…
Credibility Questions Dog World Bank President at Climate Summit
David Malpass has faced continuing criticism from those who question his commitment to climate action as well as the bank’s track record.SHARM EL SHEIK, Egypt — David Malpass, the president of the World Bank, arrived at the United Nations climate summit…
How Confident Are Foreign Investors in the US Startup Market?
Innovations in the US economy have been attractive to foreign investors. But will the US continue to retain its position as a top-ranking foreign investment destination? RELATED ARTICLE: TAKE THE LEAP: ENJOY A SMOOTHER TRANSITION TO ENTREPRENEURSHIP Entrepreneurship is the primary…
Holiday 2022 marketing: Spotlight a local business
We’re all using the same marketing theme this year: Shop Indie Local. When we work together to spread the word, we’ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Spotlight a local business…
Twitter Files Paperwork to Enter Payments Business
Elon Musk, Twitter’s new owner, has been looking for ways to generate more revenue at the social media company.SAN FRANCISCO — Elon Musk’s Twitter may be getting into the payments business.The social media company last week filed registration paperwork to pave…
Meta Lays Off More Than 11,000 Employees
The parent of Facebook, Instagram and WhatsApp reduced its work force by 13 percent and extended a hiring freeze through the first quarter of next year.Since Mark Zuckerberg founded Facebook in 2004, the Silicon Valley company has steadily hired more employees.…
Steven Spielberg Gets Personal in ‘The Fabelmans’
Over more than 50 years, Steven Spielberg has directed movies about every subject under the sun. Sharks, dinosaurs, extraterrestrials both friendly and not, pirates, spies, soldiers and heroes both historical and imaginary. Not many filmmakers can match his range. But one…
Networks Urge Caution on a Chaotic Midterm Night
“Wait for more votes,” warned CNN’s John King, as wary anchors tried to avoid any predictions that might go awry.After a bitterly contested and partisan midterm election campaign, television’s top news anchors delivered a uniform message on Tuesday to Americans eager…
Content marketing topics to grab your prospect’s attention
I write a lot about the importance of being useful with your marketing. A number of you have asked me if I can give you some specific examples, which you can apply to your content marketing. And that’s exactly what I’ve…
8 Things Every Retiree Should Know
Featured image by fizkes Retirement can be an exciting time. As a retiree, you no longer have the structure of work or raising a family, and you can finally do the things you’ve always wanted to do. RELATED ARTICLE: 5 WAYS…
Herman Daly, 84, Who Challenged the Economic Gospel of Growth, Dies
Perhaps the best-known ecological economist, he faulted his mainstream peers for failing to account for the environmental harm growth can bring.Herman Daly, who for more than 50 years argued that the economic gospel of growth as synonymous with prosperity and progress…
Disney+ Adds 12 Million Subscribers, but Cites ‘Peak Losses’
The confidence generated by the subscriber growth was offset by widening financial losses for the company’s direct-to-consumer division over all.Disney emphasized on Tuesday that profitability for its flagship streaming service was on the horizon. But the company’s quarterly results did little…
After Decades of Resistance, Rich Countries Offer Direct Climate Aid
Several European leaders at COP27 announced funds to help poor nations recover from loss and damage caused by climate change. The United States was silent.SHARM EL SHEIKH, Egypt — For 30 years, developing nations have been calling for industrialized countries to…
Broadcast networks will give wall-to-wall political coverage, only a recent move for a midterm election.
Before 2018, TV reporting focused on major Senate and governor races, but now House races are getting detailed coverage.For the second consecutive midterm election cycle, the broadcast networks are preparing to hand over their entire prime-time blocks to election coverage.This is…
I’m Buying My Dream Home. Do I Need a Bridging Loan?
Featured image by Paul Brennan from Pixabay After a lengthy search, you have found the perfect home for you, your family, and your home-based business. But you haven’t yet sold the home you’re currently living in. Perhaps you need a bridging loan. Not…
Elizabeth Holmes Denied New Trial and Is Set to Be Sentenced
The founder of the failed blood testing start-up Theranos faces a maximum sentence of 20 years in prison.SAN FRANCISCO — A judge on Monday denied Elizabeth Holmes’s requests for a new trial, paving the way for the entrepreneur to be sentenced…
Wolf Blitzer Passes Torch to Jake Tapper for CNN Election Coverage
Wolf Blitzer is synonymous with election night on CNN, the bearded M.C. whose booming pronouncements (“CNN is ready to project…”) have guided Americans through some of the most momentous political events of their lives.This year, however, Mr. Blitzer will be just…
Picking your Holiday 2022 marketing theme
We’re all going to use the same marketing theme this year. You, me, and every business in your town. We’re all going to use Shop Indie Local.Here are 5 reasons why. There’s a tendency among small businesses in small towns to…
Draft Report Offers Starkest View Yet of U.S. Climate Threats
“The things Americans value most are at risk,” says a draft of the National Climate Assessment, a major federal scientific report slated for release next year.WASHINGTON — The effects of climate change are already “far-reaching and worsening” throughout all regions in…
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